Sunday 27 January 2013

Audience Research -Typography

I found 6 fonts from a few free font websites, we decided that font number 5 looked the best for our film but we chose to a run survey to see what some of our target audiences' thought.  We asked people around our age because they're our target audience and we aslo asked the cafe workers because we wanted a slightly older perspective on our survey.

We got a camera out and start recording us asking people what font they prefered for our film, each participant recieved a slide show of 'Apartment 6' and they then decided what font they prefered. These are the results below,

  • Font Number One -    1 Vote
  • Font Number Two -   6 Votes
  • Font Number Three - 5Votes
  • Font Number Four -   4 Votes
  • Font Number Five -   10 Votes
  • Font Number Six-      1 Vote

Ultimately, font 5 was the font we thought looked the best with our film, the results from a survey agreed with us. I found this font that is called 'True Lies' on www.dafont.com this was a good website to find some good fonts and they have links for other useful font websites. 






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