Tuesday 26 March 2013

Apartment 6 Title Sequence Evaluation


Evaluation of Apartment 6 Title Sequence 


I am evaluating our title sequence ‘Apartment 6’ and these are the areas I am focusing on:
  • Codes and Convention
  • Audience
  • What Film Industry Would Distribute Apartment 6
  • How Does Apartment 6 represent particular social groups
  • How Did We Attracct/Address Our Audience
  • What I Learnt About Technologies In The Process In Making This Title Sequence
Introduction

We originally decided that the film was going to be called 'Apartment 16'. The apartment we used to shoot our title sequence in had the number 6 on it. We realized  the number 6 could be related with the devil association of '666' and so we changed the title to ‘Apartment 6’ I conducted a survey in which I asked people what genre does the title sound like, the majority thought that it best fit the genre of a horror/scary film.


Brief synopsis of our title sequence

Our title sequence is based on a character who discovers he was adopted and that both his birth parents and twin brother died quite a few a years back. The character in the title sequence attempts to find out what happened to them whilst also trying to discover his own identity. At this point he is not aware that the apartment is haunted.

Codes and Conventions

Orders of the credits

Traditionally, most title sequences have details of the cast and crew and so we decided that the order of the credits would be:

Title

Lead Cast

Supporting Cast

Casting Director

Music Composer

Costume Designer

Associate Producers

Editors

Producer

Writers

Directo0r

If our title sequence was a bit longer we would have put in production designer and director of photography. This is the common way  for the title sequence to be ordered this way. We thought ultimately this order was the best for our title sequence. The only problems we encountered with the order of the credits was whether it looked better for the title to be at the end and the director be first but we decided the title looked the best at the beginning.

Genre of the film

It’s important for all title sequences to have fonts that resemble the genre of the film.  We used a font that gives off a deranged, supernatural, thriller look and they are all key aspects of the film. It was a long process trying to find the correct font, eventually we cut down to 6 fonts and surveyed random people on what font looks the best for our storyline. We ended up

The font was moved about because if it were still throughout the title sequence the font would have been plain. We wanted to give a jittery feel so we moved it around a bit with some screeching sound effects. This helped build tension and gave the audience some ideas of what the genre the film is.

If I was to make an analysis on our title sequence I would say it has psychopathic  or disturbed theme to it. In the introduction of the title sequence we used the main title to jitter about and we used a different colour at points (red) which connotes ; anger,danger and blood. Which may is a fair representation of some events that take place in the film.

Apartment 6's Codes and Conventions
We gave an introduction to our main character what not all title sequences use but many do. We kept the main character anonymous we did not give away what he looked like. So we can keep the audience guessing. We the haunted apartment is in the title sequence, which is the most important scenery in the film; many other title sequences give an indication of where the film is set, this gives the audience an understanding of the surroundings.  The way in which we presented the character gives the audience a rough idea of what genre the film is about, the character is lurking around and hunting down for something but what the character is doing doesn’t give a full representation of the film. All the supernatural events are happening without him being aware and is going on around him. The apartment it’s self is giving off the supernatural side, i.e; the door closing by itself and diary turning the pages by itself. The two elements of the character hunting for something and the apartment having paranormal effects, juxtaposing gives the idea of the genre of the film could be supernatural thriller.
The mise-en-scene and the cinematography shown in the title sequence will be echoed again in the film for example; you would see the diary,  the apartment, letters and photos. The music is eerie and we also had a heartbeat in the background, which gave a key indication that the film was going to be tense. We used all of this so the audience know what .

Some title sequences contain music in, we decided to use no dialogue for our title sequence and we began to hunt for soundtracks for our title sequence which was a lot harder than it seems. It was a long process trying to find the right type of music for the title sequence.  I had the task of finding the music for the title sequence and I used free audio sites to find the right tracks. I got one with a heartbeat and one with a creepy piano.  Originally we just had the heartbeat with a soft beat in the background but as group we wasn't sure on it so we added the creepy piano to the title sequence. We done this build a bit more tension and also give the audience a idea of what atmosphere the film is going to be. 



Who Would Distribute Our Film?

We had to decide as group who would distribute our film apartment 6 so we took research on what films produce supernatural or horror films. We concluded that the film industry which would distribute this film would be Paramount. The reason why we choose paramount they have produced the paranormal activity sequel has been a large success and I think that that supernatural films are becoming more popular and it is something that paramount would consider in distributing, I believe paranormal activity also have the same target audience as us and a similar genre to us. They proved you can make a paranormal film with a small budget and take in a huge income. Also paranormal activity inspired us to make a supernatural film. Overall we think that this would be a film that paramount would definitely be interested in distributing.

Audience


The type of people that we are aiming to watch this would be, Males lower middle class and also young adults/students. Our main target will be males between 15-30 and our secondary target would be females the same age.

We believe this will attract white/black males because the font is much more masculine so if advertised it may catch the males attention more, Also this type of films gets the male attention more because stereotypically men enjoy scary films more than women and tend to bring women to scary films. The type of people that would go watch this will be people who have girlfriends and they would go watch this together or in groups.  Anyone else who is interested in paranormal thrillers they would go to watch this. I think teenagers would watch this film more than older people because they enjoy going to the cinema more than a majority of adults also teenagers tend to have adrenaline rush and enjoyed to be scared by movies more than adults.

How Did We Attract Our Audience?

I think within our title sequence we have reached our target audience. Once we completed this clip we showed many people around our age what they thought of it and a majority said they really enjoyed it. We planned to make to our title sequence tense and edgey, because many students/ teenagers like being scared or getting the aderinaline from watching a Supernatural film. So we added the heartbeat and just added some slight paranormal effects. On our feedback sheets a group commented on how our title sequence built tension which is a good sign of us reaching our target audience considering our title sequence was only half way complete. at the time. For me the most successful part of our  feedback was from a group that rated it the highest rating and complimented us on our camera shots, music, Enigma, Mise-En Scene and the lighting. Our least successful feedback was from Ms.Whittaker and she basically said that the title sequence confused the audience on what genre the film was, orignally it was a horror and Miss basically told us that it looked more like a thriller than a horror, which was a fair comment to make. We knew we had a problem with deciding what genre the film was. We found trying to make a horror title sequence is quite difficult because you don't want to give away to much of the film but also you don't want it looking like a trailer so we decided the best genre for our film was a supernatural thriller. What we could of done to improve our title sequence, make the title sequence shorter, jumpier and scarier but ultimatley we are happy .

What Have I Learnt About Technologies?

I made key decisions on making the font moving around, when editing we was going to use the font on it's on but I revised on other title sequence and I suggested we should copy the font and have to overlap so the font jumps and jitters about. Also to have our titles fade to black. I think this was key decisions to make our title sequence better. This decisions were made to improve the title sequence. How the technologies we used to make our title sequence was a flip camera, tripod and final cut pro. We recorded all of our title sequence on a flip camera and done all the editing on final cut pro. We filmed all of the clips at the apartment about from one occasion we filmed at dans house. I learnt how to use final cut pro also learnt how to use camera angles correctly, I also learnt is always to use a tripod it makes the title sequence better to view. I learnt how to use a blog and how to to do journal posts about our progress on the website.


What I Learnt From The Preliminary Task

what was successful about our title sequence and the post production? What went well in the creation of our title sequence; all the editing for the font was probably was the most successful for us. It was long process and it paid off in the end. Also all the camera angling and cinematography. Research was a huge help as I learnt the importance of typography, music and also the importance of a title sequence in it's self. The planning went successful


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